Andrew Crookston

“With software estimation you’ve only realistically got a choice of 5 mins, 1 hour, 1-2 days, about a week, and then all bets are off.”

“Thinking there’s something is wrong makes you stupid. Thinking you need to be more effective makes you smart.”

“If you really don’t watch the competition, you should be fired for negligence. I am not ashamed to say that I watch the competition, closely. Easily 20 percent of my time is spent unpacking what competitors do – what content they create, what terms the optimize against, how they interact on social channels, where they are early to adopt … and when they are late to follow. I read their quotes and observe how their lexicon evolves. I monitor subtle shifts in their messaging and adjustments to their communications strategy.”

“Life is too short to work at a boring company.”

“A family is a place where minds come in contact with one another. If these minds love one another the home will be as beautiful as a flower garden. But if these minds get out of harmony with one another it is like a storm that plays havoc with the garden.”

“2-3 years into the future, you won’t be hitting a button to track anything, it will be automatic. You take a sip of water and the system knows. Data collection will be passive, unobtrusive and free.”

“Buy the bear a beer / Bjud björnen på öl.”

“It’s NOT the job you DO, It’s HOW you DO the job”

“The problem with the Internet startup craze isn’t that too many people are starting companies; it’s that too many people aren’t sticking with it.”