Product engineer, developer and designer craftsman.
I’m passionate about building great products and companies, operating at the intersection of product, technology, design, business, and marketing. I consider myself a craftsman and take a lot of pride in creating great products and experiences.
I’ve worked on a wide range of applications from enterprise data collection and search engines to consumer mobile apps and social networks with millions of users. I’m also an avid user experience and interface designer.
I’m always eager to expand my knowledge and spend much of my time researching and testing new technology. Born and raised in Sweden, living in San Francisco since 2012.
2017-present, San Francisco, CA
2013-2017, San Francisco, CA
Built two fitness applications for iOS from the ground up, including backend. Keelo, a virtual personal trainer with high-intensity workouts and an algorithmic programming feature. It was profitable within its first year and was featured on the App Store front page. Throwdown, a social network for people into fitness, required advanced video editing and rendering, and has an algorithm to match people with similar interests.
2011-2013, San Francisco, CA
Built Hello, a custom SMS/MMS with native camera functionality for early Android versions. Also built Muzy, a photo editing and sharing app which reached #8 in the Photo category on the App Store. Invented and executed over 50 A/B-tests and growth optimizations. Designed and built web, iOS and Android apps.
Managed a team of 4, running operations, project planning and resource allocation. Worked directly with the CEO to monetize the platform, bringing it to profitability for the first time ever. Took over a failing iOS project, putting it back on track and delivering a successful product. In 2011 Blogg.se was Sweden’s 7th most visited website and the largest blogging platform with over 1M accounts, 3M unique visitors and 44M page views per week.
Worked as a consultant delivering custom built systems and expertise with web development and agile methodologies. Among other projects, I stepped in to finish and launch CrowdCulture.se.
Designed and developed the technology stack for a company news-monitoring platform. Duties also included: project planning, running operations, and technical support.
Frontend and backend developer, building business information and intelligence systems using: Java, PHP, QlikView, and VisualBasic.
Developed several bespoke systems including an e-commerce site, a photo archive, and several corporate websites for companies like Bonnier AB and Atlas B2B.
In Sweden military service was mandatory and done by most young adults, mine was in the Navy as a radio operator which included leadership training.
High school program with a trade school focus on technology and design. The program ranged from basics like maths and physics to programming C++, Java and systems administration.