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Engineering Leadership

20+ years building software, now focused on building the organizations and systems behind it. Currently leading engineering at Doktor.se, driving AI-powered healthcare products through EU MDR and AI Act compliance. Previously shipped products at Spotify, Instacart, and Kry, and co-founded a profitable fitness startup in San Francisco.

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AI & Strategy

My work sits at the intersection of technology strategy and business growth. I've driven multi-million SEK savings through org restructuring and infrastructure decisions, and I'm now navigating the frontier of AI product development in regulated environments.

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Building & Writing

Currently building Ord, a minimal markdown editor, and Enginr, an engineering management platform. Writing about agentic coding, SaaS disruption, and how AI is transforming software development.

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Background

Swedish-Scottish, based in Stockholm. Spent several years in San Francisco. Creative at the core — I enjoy baking, pottery, and woodworking when I'm not writing code.

Check out my resume if you want all the details.